The Duchess of Sussex, Meghan Markle, has recently unveiled her latest venture, a lifestyle brand named American Riviera Orchard. The announcement, made on Instagram, accompanied by a polished video clip, has left fans both intrigued and confused about the nature and significance of the brand.
Situated in Montecito, California, the locale where Meghan and Prince Harry have made their home, the brand’s name draws inspiration from the area’s nickname, the American Riviera, owing to its resemblance to the Mediterranean coastline. However, the inclusion of “Orchard” in the brand name has sparked curiosity and speculation, as its meaning remains undisclosed.
While insiders suggest that American Riviera Orchard will be a lifestyle and cooking brand reflecting Meghan’s personal passions, the exact details of its offerings are yet to be revealed. Despite potential ties to lifestyle entertainment, the brand’s name has faced criticism online, with some dubbing it as “word salad” and questioning its clarity and appeal.
The brand’s association with Meghan’s interests becomes apparent as reports indicate it will feature products and content aligned with her culinary preferences. Furthermore, plans for a cookery show on Netflix, where Meghan will showcase and sell her own creations, alongside a book and blog, are underway.
Trademark applications suggest a wide range of products under the brand, including cutlery, cookbooks, coffee, jams, and kitchenware, hinting at a comprehensive lifestyle brand offering. This expansive approach extends to the possibility of a physical store where an array of merchandise could be sold.
Meghan’s venture marks a significant step in her post-royal career, with the brand poised to serve as an extension of her former lifestyle blog, The Tig. The brand’s launch coincides with a rare joint appearance by Prince Harry and Prince William, underscoring the continued public interest in the Sussexes’ endeavors despite their royal exit.
The announcement of American Riviera Orchard comes amidst a challenging period for the Royal Family, with recent controversies surrounding Princess Kate’s edited photograph and ongoing tensions within the family. Nonetheless, Meghan’s new project represents a fresh chapter in her journey, blending her passion for cooking with her entrepreneurial spirit.
The promotional video for the brand offers glimpses into Meghan’s culinary world, featuring her cooking in a picturesque kitchen adorned with copper pans and fresh flowers. The blend of rustic charm and sophistication reflects the brand’s aesthetic, promising a unique and enticing experience for consumers.
As anticipation builds for the official launch of American Riviera Orchard and its accompanying Netflix show, Meghan’s foray into the lifestyle market is poised to captivate audiences and cement her place as a leading figure in the realm of food and entertainment. With her trademark blend of elegance and innovation, Meghan aims to leave a lasting impression with her latest entrepreneurial venture.